The PHC Roadmap Guide is a step-by-step tutorial of the parallel hybrid copywriting process & how using it will transform your approach to writing copy in the modern freelance market. The guide will break our entire parallel hybrid copywriting process down from top to bottom. It includes a broken-down copy sample with step-by-step explanations after each part of the Scienquential Copywriting Procedure.
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We recommend all business owners in need of copywriting services read through this document in full from top to bottom before proceeding to Level 2.
This copywriting procedure serves as the blueprint for most copywriting formulas. Hence, it is a highly flexible & adaptable formula which can be tailored to the needs of both your business & its target audience.
Each of its 7 pillars play its own integral role in nearly every single piece of copy you will write.
Complete mastery of this copywriting formula implies that you have partially mastered each derivative within it.
Also known as the title of your copy, it is the first & most important thing your target audience will see upon reading your copy.
Each headline must captivate your target audience’s attention to give them a reason to continue reading your copy & take action on what they’ve just read.
Also known as the opening verse, it is the verse that provides your target audience with a powerful incentive to continue reading your copy.
Each lead must provide the most crucial information concisely without losing your target audience’s interest.
Here are the 7 lead types you can choose from:
Emotional story
Future pacing
Calling out a problem
Promising a solution to a pain point
Unique mechanism behind the solution
Qualifiers
Testimonials
To create an emotional response within your target audience, you must include a background story.
In every background story, you should use powerful word choice to build up enough emotion within your target audience to emotionally compel them to take action.